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More Than a Book: Your Real-World Guide to Building, Even When You Don't Have Unlimited Funding (or a Silicon Valley Team)

author

Phillip Segura

6/2/2025

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If you're reading this, chances are you've got an idea. Maybe it’s a brilliant app, a unique product, a service the world desperately needs. Or maybe it’s just that persistent whisper in the back of your mind telling you there’s more you could be doing.

You’ve probably consumed a ton of content. Read the glossy success stories, listened to the podcasts, tried to apply the "secrets" from the latest business gurus. And yet, for so many of us, the biggest hurdle isn't a lack of ideas. It's often that crushing feeling that you don't have enough: enough time, enough connections, or, most commonly, enough funding.

The biggest thing holding us back... is often that voice that tells you you're not ready, not rich enough, not connected enough, not in the "right" place.

I know that voice well. I'm building solo, right now, in real-time, in public — one project at a time. And often, I'm starting with exactly zero external funding. This journey, from the adrenaline-fueled world of international DJing to the challenging trenches of tech startups, has been anything but a straight line. It's been raw, real, and packed with lessons that no textbook or venture capital pitch could ever teach. It's the kind of experience that happens when you're actually doing it, not just talking about it, often with limited resources.

That's why I wrote this book.

This isn't a book filled with abstract theories or complicated jargon. It's a raw, real-world guide forged from the actual experience of starting something that matters and, crucially, actually finishing it. I'm not here to gatekeep or pretend it's all easy. I'm here to share what it really takes, directly from the trenches, focusing on how to make progress even when funding is scarce.

This book is for people like me:

  • Creators, hustlers, parents, and dreamers who feel the pull to build.
  • People who don't have unlimited time, funding, or support — but still have boundless ambition.
  • People who still want to build something meaningful, on their own terms, without needing a massive investment round to get started.

I'm not here to give you theory. I'm giving you what I’m actually doing — right now — as I build my next project in public, from scratch. You'll find:

  • Hard-won lessons from the front lines of creativity and entrepreneurship, including strategies for lean building.
  • A pathway to that mindset shift that’ll help you stop overthinking and start executing, regardless of your bank balance.
  • Real stories and reflections from building tech in public – the good, the bad, and the utterly unexpected, showing how to navigate resource constraints.
  • And most importantly, motivation without the empty promises.

My philosophy is simple, but powerful, and it guides every single project I embark on:

  • Build with purpose.
  • Start with what you have. (This is key for overcoming funding hurdles)
  • Finish what you start.

If you're tired of talking about that idea, tired of the endless cycle of planning without acting, and finally ready to do something about it – especially if you're doing it on a shoestring budget – then consider this your sign. This book is for the doers, the dreamers who are ready to roll up their sleeves and build, just like I am.

It's for you.

Pre-order your copy today and let's start building something meaningful, together.

Pre-Order Today

Stay tuned, because this journey of building in public is far from over. In fact, it's just about to get even more interesting...